Episode 10 - Lisa Taylor

In this episode, we sit down with Lisa Taylor, to explore what it means to lead a marketing team through one of the most disruptive moments the industry has ever seen.

Lisa brings a front-row perspective on how forward-thinking marketing leaders are actually adopting AI — not as a shortcut, but as a catalyst. She unpacks why the brands winning right now are doubling down on what makes them human, how to build a culture where experimentation isn't just tolerated but celebrated, and why face-to-face moments matter more, not less, in a digital-first world.

She breaks down the growth mindset she brings to her team, what it looks like to run real "petri dish" experiments inside a marketing org, and why curiosity might be the most underrated skill in the CMO toolkit right now.