The Juice

Welcome to The Juice - the official Passionfruit podcast. We chat to marketing leaders around the world about low hanging fruit, what they're being squeezed on, and the seeds they’re planting for future success.

Hosted by Raffi Salama, co-founder and CEO of Passionfruit, and Jenna Kamal, our Events & Community Lead.

Episodes

Waiting on the next instalment? Catch up on all of our previous episodes below.
LATEST EPISODE

Episode 10 - Lisa Taylor

In this episode, we sit down with Lisa Taylor, to explore what it means to lead a marketing team through one of the most disruptive moments the industry has ever seen.

Lisa brings a front-row perspective on how forward-thinking marketing leaders are actually adopting AI — not as a shortcut, but as a catalyst. She unpacks why the brands winning right now are doubling down on what makes them human, how to build a culture where experimentation isn't just tolerated but celebrated, and why face-to-face moments matter more, not less, in a digital-first world.

She breaks down the growth mindset she brings to her team, what it looks like to run real "petri dish" experiments inside a marketing org, and why curiosity might be the most underrated skill in the CMO toolkit right now.

Watch here

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